Friday, July 1, 2011

How Stupid is This?

"The Invention of Hugo Cabret is now to be called simply Hugo. Because god forbid anyone should be challenged with a vaguely socialist silent T or anything the least bit linguistically frou-frou or suspiciously out-of-the-ordinary in these uncertain times of jingoistic distress."
I have to agree with Awards Daily's Ryan Adams on this one. Is it because studios think audiences can't digest films with titles stretching more than one word? This seems to be the rare exception in Hollywood's love of brand recognition; I mean, the book is The Invention of Hugo Cabret, and isn't that one of the main selling points? Plus, Hugo is way too vague of a title; that could be about anything from Victor Hugo to Hurricane Hugo, to some sort of matador film. Boo.


I'm still looking forward to this, since I liked the book and I like the theory of Martin Scorsese making a family film set around the birth of cinema. But man, what a dumb name. 

2 comments:

Jose said...

Hahahaha the Hurricane Hugo one made me laugh. You're totally right though, it's preposterous! I can't believe Marty even agreed to it.

Jason H. said...

I wonder if Marty was even a part of the discussion, or if the studio renamed it without his input?